If you haven’t already invested in social media videos, you’re falling behind your competition. Your competitors know the power of using social media videos to engage your audience, and they’re likely already using videos on their website and social profiles to engage their audience.
Videos are a popular form of social media content. People enjoy watching videos and obtaining information from them.
It’s easy to engage your audience by using videos on your social media pages. They’re more likely to engage with your social page if you use videos.
Videos are great for engaging your audience and getting them to interact with your content.
Social media videos boost engagement and brand association— in fact, brand association increase by 139% after watching a video. This tool is valuable for helping you earn more leads for your business.
People love video content so much that they share it with their friends and family. In fact, 92% of people share video content with others.
Videos boost engagement because they’re an easy way for your audience to obtain information. They’re more interactive than a block of text. People enjoy watching videos because it presents the information visually, meaning it shows instead of tells you the information.
Videos effectively help you grow your business online. Let’s look at a few statistics that show the results videos drive for your company:
1. Video improves conversions by 86%
2. 90% of people say videos help them make purchasing decisions
3. Over 40% of global shoppers purchased products they found through YouTube
As you can see, videos have a strong influence on your audience and turning leads into conversion for your business. If you aren’t using social media videos for your business, you’re missing a great opportunity to grow your business.
Back in the day, video was a tactic that you threw into your content marketing now and again. But to succeed with video marketing today, it’s important to have a solid strategy that you can use. Our video marketing strategy should include:
1. Researching your customer’s pain points
2. Developing topics that solve your customer’s problems
3. Outlining or scripting out your video content
4. Developing a unique look and feel for your brand’s videos
5. Shooting and editing your videos
6. Incorporating videos into your text-based marketing content
7. Distributing your videos on social media and dedicated video platforms (like Facebook)
8. Measuring the results of your videos
9. Improving your content strategy based on data and feedback from your target audience
Our experienced in-house video team can work with you to develop powerful video content that conveys your message.
Whether drones, motion controls, gimbals, or 4K cameras are a part of your video, we have got you cover. All are in-house.
We determine the most effective structure for your film, develop your content idea & help with distributing on various channel.
From your perspective, we are proactive in selecting ways to maximize your resources and pay the best price.
Your video must be authentic, relevant and relatable to your target audience. You need to understand what your target audience derives value from and what makes them tick. How are they influenced, what are their needs, and why should they care are just some of the critical questions that must be answered.
It all depends on your objectives. A creative advert usually carries a small amount of messaging but it’s more memorable for the viewer. An interview-led video might introduce members of your team and convey their passion.
A series of themed videos or Social Media ads could be the right solution. Customer testimonials or product videos are also very popular. Our creative development phase will help you identify the right path.
Work on the assumption that your audience will only watch it once. Video is capable of making a real impact. Don’t just duplicate the text or images that already appear on your website. Do something different!
Locations form the backdrop. Graphics, voiceover or soundbites might lead the narrative. Surprise your audience. Give them something they will want to share. We’ll work with you to develop the right creative approach.
Numerous studies have shown that “less is more” when it comes to online video. 15 to 25 seconds is typical for Social Media ads, 30 to 60 seconds is the standard for a TV commercial.
A corporate video including interview soundbites might run to 2 or 3 minutes. However, we would always caution against trying to say too much in a single video. Break your messaging down into a series of shorter videos if you can.
What’s your idea, where is it running, and how big is your company’s marketing budget? Only you can determine how much it makes sense to invest in your business’ project. Cost depends on the idea and the number of scenes, explosions and crew members required to get the job done. Give us a call and we can talk over your idea, your budget and how we can work with you to get your ideas on screen. Getting the best quality out of your budget is where our experience and expertise can be helpful.
The complexity of your project will determine how long it takes to deliver. Typically, we would recommend allowing 2 to 3 weeks for the development phase plus a further 2 to 3 weeks after filming for editing and other post-production work.
Some projects have been completed in a matter of days, more complex productions can take many months. Let us know if you have a specific deadline and we can build your project timeline around that.
Yes. If you have the idea and budget we have a team of writers, producers, directors, editors and technicians standing by to make your vision a reality.
We offer scripts in the package. You can write your own but this would need going through with the production house anyway to make sure it syncs up with what they have in mind visually.
We hear this question a lot – can you make me a viral video?
Nobody, and we mean nobody, can guarantee the creation of a viral video and you should run in the opposite direction of anybody who claims they can.
Think about some viral videos right now. It’s hard to explain how any of them went viral in the first place and it’d be even harder to create one yourself. Social media is bursting with people attempting to create viral videos and often failing miserably, which funnily enough can make good viewing in itself.
Obviously this all depends on what your definition of viral is but if it’s anything like what we’re thinking, going viral is impossible to predict.
Absolutely! We allow up to 3 drafts on a typical project. 1st edit follows our storyboard as closely as possible. 2nd edit adds your feedback on anything that hasn’t quite hit the spot. 3rd edit allows for any final tweaks to make everything just perfect.
Our process ensures you’re in the driving seat throughout your production. It’s really important to us – we’ve developed it over the past 20 years – that’s why it forms part of our contract.
If your video is destined for the web, we offer a choice of files; the first is optimised for YouTube, Vimeo or other Social Media channels. The other is encoded specifically for direct hosting on your own website.
TV commercials require a much higher quality file for broadcast and you may have other applications – just let us know. We use industry-leading encoding tools to ensure your production is seen at its best on any platform.
The sharper your brief, the easier it is for us to give you an accurate quotation. As a first step, we’re normally trying to work out how much filming and production time is needed to deliver your project.
Don’t worry if you’re staring at a blank canvas! We usually find a quick conversation can knock an initial brief into shape and give us something to work with.
Yes! A high proportion of our clients come back to us for new videos as well as revisions to previous projects. We keep all your project assets securely on an ongoing basis, so they are always to hand.
Typical updates might include the removal of a scene, a revised job title, or the addition of new content to ensure your production stays up to date.
What’s the purpose of the video?
Who is the target audience?
What are the 3 key messages?
What is the ideal timeline?
What is the project budget?
How will we measure results & ROI?
What emotion are trying to evoke?
What specific visuals should be captured?
Where will the video be shot?
How will the final video be hosted, distributed, and repackaged?