Visual content is more than 40 times more likely to get shared on social media than other types of content.
Infographics are liked and shared on social media 3 times more than any other type of content.
Visual content, including social media graphics, has a significant impact on audience engagement. It's more likely to be shared and liked on social media, enhancing the reach and visibility of your posts.
Color increases brand recognition by up to 80%.
Brands that consistently present themselves are 3 to 4 times more likely to experience brand visibility.
Social media graphics play a crucial role in brand recognition. Consistent use of brand colors and design elements in your graphics can significantly enhance brand visibility and recognition.
Content with relevant images gets 94% more views than content without relevant images.
Facebook posts with images see 2.3 times more engagement than those without images.
Social media graphics can significantly enhance conversion rates. Posts with relevant images or graphics attract more views and engagement, leading to higher conversion rates.
Designing a social media graphic is a process that requires careful planning, creativity, and an understanding of your audience and platform. Here's a detailed step-by-step process:
We understand the purpose of your graphic. Is it to inform, promote, engage, or entertain?
Align your design with your objective. For example, promotional graphics might feature a product, while informational graphics might use charts or infographics.
Defining the objective of your social media graphic is the first step in the design process. The objective could be to inform, promote, engage, or entertain, and it should guide the design elements you choose.
We research your target demographic. What are their interests, preferences, and social media habits? We tailor your design to appeal to this audience. We use colors, fonts, and imagery that resonate with them.
Knowing your audience is crucial in social media graphic design. Understanding their interests, preferences, and social media habits allows us to tailor your design to resonate with them.
We understand the design specifications and audience expectations for each social media platform. For example, Instagram favors high-quality images and has a square format, while Twitter is more text-focused and uses a rectangular format.
Choosing the right platform is essential in social media graphic design. Each platform has its own design specifications and audience expectations, which should guide your design process.
Templates can save time and provide inspiration, but they may not be unique. Custom designs allow for more creativity and brand consistency, but they require more time and design skills.
Starting with a template can save time and provide inspiration, but custom designs allow for more creativity and brand consistency. The choice depends on your resources and objectives.
We use your brand's colors, fonts, and logos in your design to maintain brand consistency.
We ensure these elements are used effectively and not just for the sake of inclusion.
Incorporating your brand elements, such as colors, fonts, and logos, in your design enhances brand consistency. However, these elements should be used effectively and purposefully.
High-quality images and graphics enhance the visual appeal of your design. We use royalty-free images or create your own graphics to avoid copyright issues.
Using high-quality images and graphics enhances the visual appeal of your social media graphic. It's important to use royalty-free images or create your own graphics to avoid copyright issues.
We use clear and concise text that complements your images and graphics. We choose fonts that are easy to read and colors that contrast with the background.
Optimizing your text involves using clear and concise language, choosing readable fonts, and ensuring the text color contrasts with the background for readability.
A call-to-action (CTA) prompts your audience to take a desired action. We make your CTA clear, compelling, and easy to find.
Adding a call-to-action (CTA) in your design can prompt your audience to take a desired action. The CTA should be clear, compelling, and easy to find.
We check your design for readability, visual appeal, and alignment with your objectives. We adjust elements as needed and ensure the design looks good on different devices and screen sizes.
Reviewing and adjusting your design involves checking for readability, visual appeal, and alignment with your objectives. It's important to ensure the design looks good on different devices and screen sizes.
We share your design with a small group for feedback before posting it publicly.
We use their feedback to make improvements, and don't be afraid to test different designs to see what works best.
Testing and iterating your design involves sharing it with a small group for feedback, making improvements based on this feedback, and testing different designs to identify what works best.
With over 4 billion people using social media worldwide, having a cohesive and thought out social media strategy, brand and voice is critical for success. Visuals are a critical part of that strategy.
Venngage surveyed over 200 content marketers to learn about how they incorporate visual content into their marketing strategy. They found that social media was a major use case for visual content, with 49% of marketers using them for Facebook, 47% for Instagram, 42% for LinkedIn and 33% using them for Twitter.
Social media design consists of visually stunning content that is used as a component of digital marketing via a social media platform. Examples of social media design include stylized photographs, illustrations, videos, and memes. Visual content might also include text, audio, and other elements to make the design appealing.
To find the right social media designer for your business, you must first determine the specific marketing objectives of your business. If your objectives include brand awareness, you may need a graphic designer adept at creating visual content that is emotionally compelling. If your objective is to generate leads, the right type of social media designer will have an understanding of visual content that not only captures prospects’ attention but also leads them to take a specific action.
When you know what kind of social media designer is right for your objectives, you can leverage platforms such as Upwork. With this in mind, you should provide a clear description of your project, outlining the skills and capabilities of the social media designer you are looking for and what success looks like. You can then choose from several candidates who submit proposals or simply select from a list of available social media designers.
Graphic design elements that work best for social media include visually compelling photography, videos, and animations. Whether your company is launching a product, driving lead generation, or simply increasing brand awareness, these visual elements, along with creative headlines, quotes, and copy, usually work best on various social media platforms.
In addition to the above, ensuring other components are present in social media design, such as great color, proper contrast, and necessary balance, helps capture the attention of your target audience.
Yes
We create unique tailor-made designs for you as per your needs. We understand your requirements deeply and then start working on its idea. We specifically work for our clients on individual basis. Once you pay advance then after we would proceed on your design.
Project duration for all types of designs are specifically mentioned in our packages. A typical project can take a little more as 24 hours or depends on the type of project or design requirements.
As an agency, we listen to our clients from the start. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues. Once the design project is ready for publish, we will submit a final proof for the customer’s approval.
We do not have printing facility. But yeah, we have associates who can help you with same.
Yes,
We are happy to work on small projects too; anything from minor edits to a Website, altering a graphic or logo. Size of project don’t matter as we mainly focus on serving our clients with their satisfaction. Smaller projects are often hourly rated. Contact Us to discuss your small project.
For a period of 1 month following your project, we keep your designs in an active archive in case you lose or damage your files or require follow up work. After this period, we archive your files. For any retrieval at this point, you may have to pay a nominal cost.
We can usually accommodate your rush job depending on how tight our designing schedule is; however, a rush fee may be added. Call us to find out more about getting work done on priority basis.
Yes,
We can design your full logo branding and complete stationery package. Visit our website for logo design packages.