Inbound engagement refers to the interactions and conversations that customers initiate with a brand on social media. This can include comments, direct messages, and reviews. Brands can use inbound engagement to learn more about their customers, address any concerns they may have, and build relationships with them.
Outbound engagement, on the other hand, refers to the interactions and conversations that a brand initiates with its customers on social media. This can include posts, comments, and direct messages. Brands can use outbound engagement to promote their products or services, engage with their audience, and drive traffic to their website.
The main goal of outbound engagement is to reach a larger audience and to build brand awareness.